KYNOCH LTD., BIRMINGHAM
A RARE PAIR OF LARGE FRAMED AND GLAZED GUNSHOP DISPLAY CARDS,
released in 1920 and originally painted by J.G. Millais, each measuring 64 1/2in. x 14 1/2in., one depicting a standing hind, the other English and Scottish gamebirds, both marked at the base 'KYNOCH AMMUNITION' and with a facsimile signature of Millais, the frames later
Provenance: A copy of an article published in Arms & Explosives, 1st April 1920 included in the lot reads:-
Messrs. Kynoch Ld. have produced two very fine coloured show cards making a public appeal on behalf of their sporting ammunition. The cards are in the form of panels about four feet long and eighteen inches wide. One depicts a a hind on the hills. The other various game birds usually associated with English and Scottish shootings. Both illustrations are the work of Mr J.G. Millais. The cards are quite artistic and should do much to relieve the usual heavy effect of a gunmaker's shop. American shops favour a great deal of pictorial advertising of goods, and with the trend of events it is pleasing to see the gun trade is being helped, the more so since the war, to relieve the sombre note, which a case of guns suggest, by artistic show cards such as Kynoch's are circulating
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